Our creative studio developed a dynamic series of CTV and social media ad campaigns for Fubo, leveraging AI-driven tools throughout the production process to enhance creative efficiency and personalization. By combining data-informed insights with compelling storytelling, we produced video assets that delivered exceptionally high conversion rates. The success of this campaign in driving CPA improvement came down to several key factors: a more engaging hook that kept users from skipping the ad, a faster value proposition that instantly communicated Fubo’s benefits, clear differentiation highlighting Fubo’s edge over traditional cable, and a stronger call to action that created urgency and boosted conversions. This strategic mix of creativity, technology, and precision targeting made the campaign one of our most effective to date.